“More visitors come to the coast than any other region in Oregon,” Gold Beach City Administrator Jodi Fritts said.
A new mural in Gold Beach entitled, “Oregon Is Magic,” should encourage even more people to follow.
“Funded by the transient lodging tax, the mural is part of Travel Oregon’s Mural Trail, and is one of currently just nine murals across various regions of the state,” the Oregon Coast Visitors Association's David Lacey said during a ribbon cutting ceremony Oct. 25 for the mural.
“Each city that has a mural gets a page on the Oregon Mural Trail website to encourage visitors to travel to see the various regions,” Fritts said. “Tourism is important to Oregon and to our city specifically. Travel and outdoor recreation are huge industries, which nationwide generate $900 billion.”
It’s not just about outdoor sports, she said. Reading a book outside or looking for sea shells on the beach count as outdoor recreation.
“In 2018, spending here just in Curry County was $134 million related to tourism and outdoor recreation,” she said. “It is such a huge component of our local economy.
“Tourism is one of our largest industries in Curry County. In Curry County, 2,100 jobs are tourism-related, or about 10% of the population,” said Fitts.
The Gold Beach Visitors Center keeps track of conversations with visitors who come to the center, Last year, that number was 27,450 visitors who staff spoke with personally, she said.
Gold Beach’s mural depicts a rock creature who throws a switch to turn the sun on and off at dawn and dusk. “People travel to see the murals and take selfies in front of them,” Lacey said.
“Gold Beach Mainstreet would like to extend a heartfelt thank you to everyone that was involved with this incredible mural and would like to invite everybody to drop by and take a selfie,” said Debra Treinen of the Gold Beach Mainstreet Board.
The mural is at Interior Coverups in Gold Beach, 29325 Ellensburg Ave.