Buying Patterns

The researchers expect that the patterns they found with artisan cheese consumers could hold for buyers of other specialty foods, such as wine or different milk types, but more research is needed to make that conclusion.

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Consumers are willing to pay more for familiar, versus unfamiliar, varieties of cheese if there is a sticker on the cheese indicating it won an award or if sensory information about the cheese – such as a description of its taste or food pairing suggestions – is included.

That is the finding of a new study from Oregon State University (OSU).

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(1) comment

Proski

Here’s a thought…maybe the insane price’s caused by CORPORATE GREED determines what people can “afford “!!!! No one cares about fancy cheese prices!

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