In a memorandum to the employees, customers and vendors of South Coast Lumber Company (SCL), the company announced “with great sadness” that Ronald T. Fallert, its president and chief executive officer died unexpectedly April 8 due to a sudden illness.
“The entire South Coast Lumber Co. & Affiliates team mourns his loss,” the memo reads. “On behalf of our management team and employees, we extend our deepest sympathies to the Fallert family.”
The document goes on to note Fallert was regarded by many as an icon in the wood products industry, adding his remarkable passion, knowledge, experience and energy provided the impetus for South Coast Lumber Company and Pacific Wood Laminates, Inc., to produce lumber, plywood and industrial LVL products that are highly regarded and recognized around the world.
“Ron was regarded as tough-minded and yet compassionate,” the memo said. “He was stoically traditional while also being very innovative and creative.
“His delegating leadership style and unique visionary ability resulted in tremendous company growth over the 46 years that he served as CEO.
“Ron was most comfortable within the Company’s ‘tree farm.’ He was very proud of the fact that the SCL natural resource and timber team was growing wood fiber faster than our manufacturing demand. Ron Fallert will be missed.”
The memorandum continues, SCL management group is confident Michael J. Beckley, as incoming president and chief executive officer, and the rest of the SCL team will capitalize on the direction and the strategy that Fallert set.
“While the timing is unexpected,” the memo says, “Ron had long been mentoring Mike and preparing him for this transition. Mike brings extensive raw material and process management expertise to this role and is a member of the family that founded South Coast Lumber Company in 1948. He looks forward to this challenge. He and the SCL management team will continue to determine how best to maximize SCL’s performance over the long term.”