By Ellen Babin
Pilot staff writer
The latest America's Wild Rivers Coast Travel Guide is now available to promote Curry and Del Norte counties outside the region.
Promoting andquot;101 miles of Nature's best,andquot; the cover of the new Travel Guide claims andquot;it's a visual paradise.andquot;
andquot;We're excited about what we have to offer on America's Wild Rivers Coast, and this Travel Guide proves it,andquot; says AWRC consortium President Cindy Schaumburg of Langlois.
The 40-page, full-color Travel Guide is the fourth since the Wild Rivers Coast consortium was formed. The Travel Guides are a cooperative project of four newspapers in the region: the Port Orford News, the Curry County Reporter, the Curry Coastal Pilot and the Daily Triplicate.
More than 70 advertisers - from Klamath to Port Orford - supported the project. Featured stories and photos in the book outline viewpoints, beaches, ports, lighthouses, parks and fishing in the same region.
The America's Wild Rivers Coast Consortium will distribute the travel guide. The first large distribution will come at the Oregon and California state fairs later this summer, and the Travel Guides are also used to respond to requests for in-
formation made at http://www.WildRiverCoast.com.
The consortium is operated by board member appointed by the chambers of commerce in the region. The five-year-old marketing effort brought together all the chambers, both counties, port districts and cities in selecting the name andquot;America's Wild Rivers Coast.andquot;
The use of the term andquot;Wild Rivers Coastandquot; continues to grow, becoming popular with both residents and visitors alike, says Schaumberg. andquot;The more groups and businesses use the name, the more effective it will be in identifying this region,andquot; she said.
Three errors in the Travel Guide should be noted. All four newspapers participated in the publication. Schaumberg, not Ronn Kerr, is the current president of the AWRC Consortium. And it is the Patterson Bridge that carries Highway 101 over the Rogue River at Gold Beach.
For copies of the Travel Guide or more information about the marketing effort, contact firstname.lastname@example.org of call (800) 247-AWRC.