Survey offers insight into tourism trends, how to generate new ideas

By Janice Willetts, Curry County Economic and Community Development October 13, 2010 06:00 am
Curry County Economic and Community Development conducted a Visitor Information Survey in August.

The purpose of the survey was to gain knowledge on the trends of our tourists in order to generate new ideas for our businesses and assist them in their marketing to increase the economic development of Curry County. The survey was administered in Brookings, Gold Beach and Port Orford, by volunteers who were recruited, trained and positioned around the county to conduct one-on-one interviews with our visitors. The volunteers received training by Ken Hall through the Hospitality 101 program. Volunteers were stationed at the Crissey Field Welcome Center in Harbor and the Port of Brookings for southern Curry County; the Gold Beach Visitor Center and the Port of Gold Beach for central Curry County; and Battle Rock Visitor Center, Cape Blanco Lighthouse, and the Lifeboat Museum for northern Curry County.

The surveys were conducted from Aug. 11 through Sept. 3, during late morning and early afternoon hours at the specified locations. The results were: a total of 381 surveys completed; 88 in the Brookings area, 127 in the Gold Beach area, and 166 in the Port Orford area. All data gathered from our visitors was anonymous, and the total number of visitors contacted was just over 1,000. The detailed results of the survey will be made available to all of the chambers, cities, ports, and other businesses at their request, and will also be available on-line at www.visitcurrycounty.com. 

Curry County Economic and Community Development would like to thank Ken Hall for providing the excellent Hospitality 101 training which he tailored to this survey, and of course, all the following volunteers for giving so generously of their time to make this survey happen: In Port Orford: Jim Billings, Jennifer Ewing, Ben Reder, Gail Conwell, Steve Roemen, DeEtte Miller, Bev Manes, Mary Colizzi, and Randy Justice; in Brookings: Betsy Montgomery and Vi Burton; in Gold Beach: Melinda McVey, Jan Sevey, Dave Lacey, Russ Willetts, Dennis Brown, Susan Brown and Janice Willetts.

The volunteers are invited to a luncheon in October to discuss the results of the survey, get their feedback on how the survey interviews went for them, what needs to be changed, their level of comfort conducting the surveys, additional impressions from the visitors, and any other issues.