The economic struggle has been tough on many businesses, including the Curry Coastal Pilot. Yet we persevere and continue to deliver the best product possible to our readers and customers.
Here's some good news.
For several years now, America's large newspapers have suffered from declining circulation, falling ad revenue and free online competition, but a new report shows that rural and small-community newspapers are weathering the economic storm.
The Bill Lane Center for the American West at Stanford University has just published an analysis of rural newspapers andndash; more than 7,500 publications serving markets of less than 30,000 people. (The Pilot serves a county of approximately 22,000 people.) The analysis shows that community newspapers are healthier because they haven't been "invaded by Internet competition" and they publish hyper-local news that can't be found elsewhere.
At the Pilot, Internet competition is a concern, but one that fuels our efforts to stay focused on what we do best: community news.
According to a 2010 survey conducted by the University of Missouri, Columbia for the National Newspaper Association, more than three-quarters of respondents said they read most or all of a local newspaper every week. And a full 94 percent said that they paid for their papers.
At 50 cents, 75 cents or even a $1, community newspapers are still a bargain. The savings from coupons in each issue alone more than covers the price of the paper.
The classifieds are chock full of bargains, job listings and real estate offerings. The Bulletin Board and Art Scene list what's happening in music, art, theater and community organizations. And all of it is local. These are just some of the features you'll find in the pages of the Pilot andndash; and nowhere else.
Despite the economic downturn, the Pilot is still going strong, thanks to the support of our readers and customers.