Whale sightings were reported up and down Chetco Avenue this week after a crew from Coos-Curry Electric Cooperative installed lighted decorations in the form of whales to kick off the Whale of a Month celebration.

The whale theme for March was the brainchild of members in the Brookings-Harbor tourism industry. The goal is to increase activity in motels, restaurants and stores during what is commonly known as the shoulder season those months before the busy summer visitor season.

In addition to the lighted whale figures on Chetco Avenue, a poster has been created to promote all the special events happening in March, which include Whale Watching Week, the revived Driftwood Festival, and the Coos-Curry Electric Home Show, dubbed this year Whale of a Home Show.

The whale lights along Chetco Avenue were provided by Glen Miesch, owner of the Portland-based Lights for All Seasons.

The company travels throughout the country to create light shows and help communities light downtown areas.

Carpenter Decoration developed the lighted whale that used to be put up on Brookings City Hall during the Christmas season, Miesch said.

The whale Splash, as it has been dubbed by residents, is now used in Azalea Park during Natures Coastal Holiday, he said.

Miesch said the decorations installed by the Coos-Curry Electric crew use a new type of lighting fixture.

The C7 bulbs used on the old whale dont do well in the Brookings area and elsewhere along the coast, he said. These decorations are made of rope light which we think will hold up better.

Miesch said 10 pole lights and two banners were installed along Chetco Avenue.