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Brookings seeks volunteers to lead tourism promotion effort

The City of Brookings is seeking applications from volunteers to serve on its recently-created Tourism Promotion Advisory Committee (TPAC).

The five-to-seven member committee will work with City Manager Gary Milliman to develop recommendations to the Brookings City Council regarding the use of an annual average of $35,000 to promote tourism.

The TPAC is needed since the city and Brookings-Harbor Chamber of Commerce have ended their joint tourism promotion effort.

 

“We have received a wide range of proposals and ideas for how the city can more effectively utilize its funding to attract more visitors,” said Mayor Ron Hedenskog. 

“This new advisory committee will review these proposals, and others, to develop a recommended strategy for the use of the city’s tourism promotion dollars,” he said.

Some of those ideas include working with Port of Brookings Harbor officials, creating short video clips and utilizing the Internet to entice both visitors and potential residents to the area, and focusing on the Rogue River Valley populations and travelers on Interstate 5 and Highway 101 to stop in Brookings.

The City receives approximately $140,000 annually in Transient Occupancy Tax revenues derived from a 6 percent tax on motel and other temporary lodging. The city allocates 25 percent of that amount for tourism promotion.

Appointees to the committee need not be city residents, but should have some affiliation with the visitor service industry in the city or have experience in tourism promotion. Committee members will be appointed by the city council.

Applications for the volunteer position are available at the Utility Payment window at Brookings City Hall, 898 Elk Drive and on the city website at www.brookings.or.us, under “Forms.”

Completed applications can be submitted to the city recorder’s office. For more information, call 541-469-1101.

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