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Store opens for women with passion for fashion

Teens and women with a passion for fashion have a new store to help them put their look together.

Main Street Fashions, at 545 Chetco Ave. in Brookings, is holding a grand opening sale from 10 a.m. to 5 p.m. today (May 16).

All merchandise will be on sale, 20 percent off regular prices. There will be a free drawing for jewelry, purses and other items from the store, with a $50 gift certificate grand prize.

Main Street Fashions has been in business at their new location for about 10 weeks. During that time, owners Susie and Rick Clark, have been workingto make the store’s merchandise match their customers’s style.

“We’ve been listening to what people want,” Susie said.

As a result, a portion of the store is dedicated to juniors’ fashions, along with a plus-size women’s section in addition to the usual range of ladies’ sizes.

The store also carries a selection of beaded and Swarovski Crystal jewelry, vintage Mexican and American Indian silver jewelry, scarves, and purses.

“We’re getting to be known for our purse selection,” Susie said.

The purses, from wildly colored and fanciful to classic, are displayed prominently on one wall and can be found throughout the store.

The store also carries a selection of North Face jackets for men and women.

Rather than purchasing items by the hundreds, as  major chains do, the Clarks purchase only a few of each item, often in different colors. They also do not re-order items once they run out.

Many of the items in the store are one-of-a-kind, such as a line of whimsical sundresses, each made from a  different mix of luxurious fabric remnants.

One of the problems in Brookings is that everyone knows where you shop, Susie said.

Main Street Fashions gives people a new option to find a different selection of current fashions and shop locally.

The store carries fashions a shopper might expect to find at malls in Medford or Eureka, Calif. Yet there is a boutique feel to the store, with an eclectic mix of clothes, jewelry and a few collectible items.

“It’s like a little mall right here in Brookings,” said Dana Fike, an eighth grader at Brookings-Harbor Christian School.

Fike was shopping with her mother Victoria and sister Courtney, Friday afternoon.

“It’s amazing, this place, said Courtney. “It’s like shopping in Medford.”

Without the 250 mile round trip, noted Victoria.

“With the girls, it’s nice to  be able to shop right here in Brookings,” she said.

Main Street Fashions had its beginnings at the English Village Mall in Harbor, and moved to its current, more spacious location in late February.

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