For years, IBM’s leaders didn’t take strategy lessons. Here is the lesson from this fast growing company: customers first, employees second, shareholders third. Obviously, the strategy has worked thus far for Alibaba, which has become the world’s largest e-commerce company in terms of market capitalization. To be fair, Alibaba is a young company in an emerging industry, with sales that are a fraction of IBM’s. This means that, in a way, Alibaba’s robust growth might as well be just a numbers game.