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DINNER, AUCTION WILL SHOWCASE COAST BRAND

A celebration dinner and auction to showcase the America's Wild Rivers Coast brand has been set for Wednesday, May 16, by the board guiding the effort.

The event at will showcase examples of how the Wild Rivers Coast brand has been used and how it is spreading, all centered around a special gourmet menu based on local flavors.

"It's been five years since the chambers of commerce, cities, counties and ports in Curry and Del Norte counties agreed to call this America's Wild Rivers Coast," says AWRC Chair David Hoenie. "It's time to celebrate, and to energize the effort just in time for the summer vacation season."

The event at Ship Ashore Resort in Smith River will open with a silent auction and no-host bar at 5:30 p.m. the special "Flavors of the Wild Rivers Coast" dinner will be at 6:30 p.m. Seating is limited at the event, and there is no handicap access. Reservations can be made by calling the Brookings-Harbor Chamber of Commerce at (541) 469-3181 or toll-free (800) 535-9469.

Those attending the event will get a free link on the AWRC Web site and some will win free advertising on the site with values up to $1,200. The site can be seen at www.wildriverscoast.com.

Those at the dinner will also have the first access to a new limited-edition flag carrying the distinctive America's Wild Rivers Coast logo.

Topping the list of planned auction items will be guided trips on many of the region's rivers – Sixes, Elk, Rogue, Illinois, Pistol, Chetco, Winchuck, Smith and Klamath.

Funds raised from the event will help with the on-going marketing effort, aimed at identifying the region of Curry and Del Norte counties with a single common name as familiar as "Wine Country."

A group of chamber of commerce, city, county, port and federal agency officials gathered to brainstorm the brand for Curry and Del Norte counties five years ago. The marketing effort has been managed by a board of 10 appointed by the five chambers of commerce in the two counties.

In full, the brand is: "America's Wild Rivers Coast, 101 miles of nature's best." The unique selling points behind the brand were drafted as "where wild rivers flow through towering forests to quiet waterfront towns with magnificent ocean vistas … and great weather too!"

Over the past five years, the effort has resulted in spreading use of the name, and even a state marketing award from the Governor's Council on Tourism.

To collect the examples of how the brand is being used and stage the celebration, the board is asking for help:

•Examples of how the brand is being used in names, events, brochures, publicity or advertising can be sent to This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

•Donations of special products for the dinner can be suggested to David Smith at (541)332-4515.

•Donations of items relating to the Wild Rivers Coast for the silent auction can be coordinated through Chuck and Cindy Schaumburg at (541) 348-2911.

For information about America's Wild Rivers Coast, contact Hoenie at (541) 247-6670.

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