|CURRY COUNTY BUSINESSES CELEBRATE SUCCESS OF AMERICA'S WILD RIVERS COAST BRAND|
|November 14, 2008 11:00 pm|
By Charles Kocher
Pilot staff writer
More than 200 people from Langlois to Klamath gathered to celebrate the America's Wild Rivers Coast branding effort Wednesday night.
Hosted by the Smith River Rancheria, the event was organized by the chambers of commerce that manage the Wild Rivers Coast brand: Port Orford, Gold Beach, Brookings-Harbor, Crescent City/Del Norte and Klamath.
The name America's Wild Rivers Coast was established March 2002 to include both Curry and Del Norte counties. A collection of materials and a digital show of how the brand is being used in names and marketing was on display throughout the reception.
The event was also used to announce a three-year commitment to train 750 employees in the tourism industry along the Wild Rivers Coast.
Calling it Hospitality 101, project director Tim Hoone said the program will provide customized training for employees in lodging, restaurants, retailing and attractions. The training will result in a certificate from the American Hotel and Lodging Association.
The training is being funded through a $2.1 million grant to the Workforce Center in Crescent City by the U.S. Department of Labor Employment and Training Administration. Partner agencies include Southwestern Oregon Community College, College of the Redwoods, Elk Valley Rancheria, the Brookings-Harbor and Crescent City/Del Norte chambers of commerce, Rural Human Services, and the America's Wild Rivers Coast Consortium.