Stanley L. Baron, a native of the East Coast, has taken the reins of Chetco Federal Credit Union.
Baron replaces Bob Dugan, former president and chief executive officer, who resigned earlier this year.
The new credit union chief began working June 12 after moving from New Jersey where he was president of a credit union.
After earning his bachelors degree in business from Montclair State University in New Jersey, Baron went into the financial institution business.
One of his goals was to move to the West Coast after he graduated from college, Baron said. But he encountered obstacles that kept in on the East Coast.
He got married and he and his wife, Tina, spent the next 30 years working in financial institutions and raising three children, who are now 27, 25 and 21, Baron said. The past 20 years has been serving as head of credit unions.
Now that the children are on their own, the couple decided to fulfill their dream of a westward move.
My wife and I decided to leave the rat race because the rats were winning, Baron said.
My wife and I had a short list of areas we wanted to relocate to, Baron said. These places they had visited on vacations. After learning about the opening at Chetco Federal Credit Union, he researched the financial institution and I liked everything about CFCU.
Not only is Baron happy to be working at the credit union, he finds the area a place to exercise his hobbies, which include golf, river fishing and visiting museums.
At the credit union, Baron hopes to promote his philosophy.
A credit union should never lose sight of the purpose for which they were created, Baron said, to serve the members financial needs.
I believe CFCU has the potential to be the primary financial institution for everyone in Curry and Del Norte counties, Baron said.